Research findings show that 60 percent of home buyers in mature markets are using the Internet to get home buying information and by 2006, that number will be as high as 80 percent.* Why are homebuyers turning to the Internet before talking to their local realtors? Using the web makes a whole lot of sense.
Showcase all your projects to the prospective customers.
The key goals of this application are
- to provide a professional looking, easy to use web site
- to give details on real estate projects
- to facilitate direct interaction between the developer and the buyer
(Source: National Association of Realtors)
How does the property developer’s website benefit the customer?
Internet technologies make searching easier. Database technologies have enabled property developers and property marketing companies to distribute and display more information about listings, loans and other home buying information than ever possible before.
Many buyers feel that they have to start the information gathering process far ahead of talking to a realtor – whether it is to make a competitive bid on a home, get the right loan at the right rate or appear somewhat knowledgeable before making such an investment. Therefore realtors who have a website have a distinct competitive advantage.
Where else can buyers take a virtual tour of a home's interior, view loan products and calculators to buy the home, find neighborhood and ask questions all at the same place? This is something akin to the personalized service they receive from a real estate agent.
Adding to the appeal of the Internet is its 24-hour service, enabling these buyers to do their homework at their own pace. They can search for homes after the children go to bed or at work using the boss' high-speed Internet access.
Having a professional web solution can help you capture this market.
Who can use this application?
- Real Estate Project Developers
- Companies who sell on behalf of real estate developers